Dar Al-Kalema for Publishing & Distribution operates with a clear vision to revive heritage, build collective awareness, and promote correct understanding and renewal of tradition. Their stated mission is, “Towards the renewal of heritage for clearer understanding… building a collective awareness based on a clear knowledge foundation, affirming the nation’s heritage and its constants, renewing and refining correct understanding so as to reconstruct and correct the means of revival and achieve the purpose of existence — reforming in this world which God entrusted us to for the sake of humanity’s happiness and God’s pleasure.”